For whatever reason, I feel safer being open and vulnerable with y’all here than I do on IG.

So this social media break came at the perfect time.

While it scares the shit out of me to be transparent - I want y’all to know the truth about what’s happening inside my business and heart during this time.

I pray that it will help some of you along your entrepreneurial and spiritual journey as well.

So here it goes, my launch fail reflections:

When I first opened public enrollment for my breathwork facilitator training in November 2021, I had my highest cash month EVER at $15,000+.

Sign-ups came in with SO MUCH EASE.

Last month, I reopened enrollment for the same training and had ZERO, I repeat ZERO sign-ups.

I had interest and a waitlist but got a few “now isn’t the right time” or “I’m manifesting the money”

So, you might be wondering, 

“What happened? Why did no one sign up? How could Katie fail so hard after having several successful launches?”

Whenever something doesn’t manifest there are a few reasons why that could be the case:

• You didn’t believe you could have it (or are worthy of it)

• You thought something “bad” would happen if you got it (duality)

• You didn't actually want it

• There’s something better coming.

Let’s break these down for the purpose of learning manifestation on a deeper level.

I didn’t believe I could have it.

I believe in this training! I know it’s SO good and effectively prepares people to confidently guide breathwork from a trauma-informed perspective.

I also think everyone in the world needs to do breathwork on a weekly basis which means there needs to be a couple of million people who can hold space for this healing modality.

However, I didn't believe in my LAUNCH process.

I didn’t advertise on IG the way I used to (talking head stories, static feed posts, live events, etc.)

To be honest, I didn’t feel like showing up, and energetically, y’all felt that.

I did not want to show my face and talk about the program.

During this time (and through journaling) I realized that I hold the belief that I HAVE to do that in order to make sales.

That’s how I’ve had sold-out launches in the past. That’s how I grew my business to what it is now.

I sold out my 1:1 coaching container by showing up on IG Live every day for a month and it worked! I’m maxed out for 1:1 coaching for the year in just 2.5 months because of these efforts.

But I didn't feel like it this launch.

I did not want to show up and talk about the program.

(I’m still working through exactly why within my Shadow Work practice)

But what I do know was that I needed a break from the app that was giving me so much resistance.

So I’m currently on a month-long break from IG and, so far, I’m loving it!

More on that in the future.

I thought something bad would happen if I got it.

I didn’t think anything BAD would happen necessarily, but I did think that it would push my business further in a direction that I don’t necessarily want to go.

Right before my last Ease Retreat, I decided that I want to focus my business on healing, manifestation, and in-person events/retreats going forward.

Not necessarily certification programs.

Honestly, I do not like the certification culture.

I see far too many witches out there chasing certifications instead of their own healing and growth.

Feeling like you NEED a piece of paper in order to live out your soul’s purpose is the patriarchy and white supremacy’s conditioning driving your decisions.

Don’t get me wrong, learning new things is great!

But it's easy for us (myself included) to get caught up in the next course or coach and forget all the practices and tools in our medicine bag that have gotten us this far.

How the fuck can someone else tell you when you're “ready” or “qualified” to hold space for healing?

No one qualified me to be a healer.

I was born a healer.

And likely so are you.

None of my clients have ever asked me for a spiritual, business, or healing certificate before working together.

I have noticed that when you’re on your healing path, you naturally attract the people you’re meant to serve and help in this lifetime.

No certificate can fully prepare you for that.

I didn’t REALLY want it.

This is probably the biggest blocker for the launch manifestation.

I didn’t want more business coaching clients.

The witches in Full-Time Healer (my group coaching program) and my private coaching clients are more than enough for now.

I’m maxed out in that way.

What I really want is more healing clients, to return to my bread and butter (manifestation and shadow work), and for my February Retreat to fill up with ease.

I launched breathwork facilitator training because I THOUGHT that was the easiest way to make sure my bills are paid and my team is taken care of.

But the Universe said there is a better option.

And as my month away from IG unfolds, and I surrender to the Flow of The Universe, I am starting to see what that “better option” actually is…

This brings me to my last point…

THIS OR SOMETHING BETTER

When we manifest, we must not GRIP onto what our tiny brains think is best.

Source Energy knows what we want (happiness, financial freedom, time doing things we love).

We don’t have to force OUR way onto the Universe. 

Manifestation is really the art of surrender and trusting that The Universe can do the heavy lifting.

You don’t have to do it all.

Anytime I set a manifestation goal I always ask for “this or something better for the highest good of all involved with grace and ease”

This time, it was for the highest good that I did not sell a single new spot in this training program.

Through my daily journaling practice, it’s been revealed that something better is the reincarnation of a program I retired more than a year ago.

During this month away from IG, I’ll be planning, writing, and preparing for the enrollment of a revamped program from the Womanifester archive opening for enrollment in October!

If this message resonated with you, please feel free to email me: katie@womanifester.com